Brow Ink | Client Booking App

Problem Statement

How might we create a user-friendly and visually appealing booking experience for clients of a permanent makeup studio, with the aim of providing a seamless and hassle-free appointment booking process?

The pain points

Small personal service businesses often struggle with managing complex booking apps that lack user-friendly features. The absence of a customer-facing version of these apps forces clients to use a web-based experience that is often inadequate for mobile devices. Furthermore, the branding options of these booking apps and their associated web-based interfaces are limited.

What will success look like?

In the highly competitive landscape of small personal service businesses, establishing a distinctive identity can be a difficult task. To address this challenge, the Brow Ink Booking App aspires to offer a customized and immersive user experience that leverages high-quality visual imagery to augment marketing and branding efforts. By fostering a more engaging and integrated experience, the app holds the potential to engender greater customer loyalty and deepen the client-business relationship.